>> "Target Population" is the total number of items (people, businesses, etc.) that make up a target market. If your target market is legal firms with five or more partners, the total number of firms in business that fit that criteria is your "Target Population".
>> The name of each "Targeted Market Segment" is automatically transferred from previous question.
>> Enter the percentage of your target population (target market) that each market segment represents. For example, if you were selling widgets to the legal industry and the number of law firms in legal industry market segment represents 80% of the total number of firms (including the ones representing the construction, medical and school market segments) who could use widgets, then the legal market segment represents 80% of the target population.
>> Skip any rows that do not apply. Once your Business Plan is created you may hide those rows prior to printing your Business Plan.
>> The information entered for this question can be modified during this question and answer session and/or after your Business Plan has been created.
